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Choosing the right prototyping process for different applications
 
Automotive Engineering

Overview Of: Automotive Engineering Engineer-cropped.jpg

This zone covers the materials, processes, equipment and expertise used in vehicle development, from turbochargers to transmissions.


ARTICLES

  • Automotive Engineering
  • Acura: Getting Back to Engineering

    Although it was the first Japanese luxury brand in the U.S. market, Acura has not gained the sort of traction that a first-mover might achieve. So with the ILX and new RDX it is working to improve its momentum.

  • Automotive Engineering
  • Adrian van Hooydonk on Design

    Not only must the head of BMW design keep the tradition alive for the main brand, Adrian van Hooydonk is also tasked with creating mobility for the future, as represented by the new i sub-brand—to say nothing of helping drive forward MINI and Rolls-Royce design.

  • Automotive Engineering
  • How Hyundai Continues to Advance: The 2012 Azera

    Achieving success in the market isn’t something that happens by chance. There is strategy. Commitment. And product. Hyundai is delivering on all fronts.

  • Automotive Engineering
  • The Fisker Karma: A Real Car with Real Design & Engineering

    When a designer creates a company, chances are that the product is going to be exquisite, not mass-market. Which is exactly what Henrik Fisker has done.

  • Automotive Engineering
  • Ford on a PD Roll

    Between 2011 and 2016 Ford will have a product refresh rate—as in updating existing products, bringing out new versions of existing products, or bringing new products to market—of 152%.

    BLOGS

    Toyota Makes Engine Investments

    Toyota is investing, to quote Dick Cheney, “big time” in engine production in the U.S.

    Honda: Seeing Too Far?

    Theodore Levitt, in 1960, published a paper in the Harvard Business Review titled “Marketing Myopia.” Fundamental to the piece is the question, “What market are you in?” One of the famous examples he used is the railroad industry, which was in decline at that time as a mode of personal transportation, as people were taking other alternatives.

    Making More Altimas in Smyrna

    The Nissan plant in Smyrna, Tennessee, opened in June, 1983.

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    IMTS 2012

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    Modern Machine Shop

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