Cars were once predominately valued in steel, glass, rubber, and aluminum. Now it’s silicon. Electronics developments drive the vehicles of today and tomorrow.
Telematics technology is advancing rapidly, so that communications both to and from vehicles can lead to safer, more efficient driving.
As people become more reliant on their smart phones and other devices, vehicle manufacturers are finding it necessary to make the in-car experience a seamless extension. Even to the point of working toward self-driving cars.
Sometimes it seems that other industries are in some ways more progressive than auto.
The recent Buick TV ads—the one with the creepy neighbors with high-powered binoculars (!) looking at the new Enclave (yeah, like you want the Peeping Tom community to be admiring your new wheels); the clueless friend and the remarkably clueless parking valet each trying to find the Buick in question (would you trust your car to a valet who doesn’t have the sense to hit the fob before running back and forth like a proverbial headless chicken?)—miss the point about Buick.
The internationally renowned iF Design Awards were presented last Friday in Munich, and the eighth-generation Volkswagen Passat took the gold in the “Automobile/Vehicles/Bikes” category.