Overview Of:
Automotive Design
This zone includes interviews with top designers, information on software and design tools as well as design strategies used by automakers and automotive suppliers.
Gary S. Vasilash
Not only must the head of BMW design keep the tradition alive for the main brand, Adrian van Hooydonk is also tasked with creating mobility for the future, as represented by the new i sub-brand—to say nothing of helping drive forward MINI and Rolls-Royce design.
Gary S. Vasilash
Achieving success in the market isn’t something that happens by chance. There is strategy. Commitment. And product. Hyundai is delivering on all fronts.
Gary S. Vasilash
When a designer creates a company, chances are that the product is going to be exquisite, not mass-market. Which is exactly what Henrik Fisker has done.
Between 2011 and 2016 Ford will have a product refresh rate—as in updating existing products, bringing out new versions of existing products, or bringing new products to market—of 152%.
The 2013 Hyundai Genesis Coupe undergoes a “midcycle refresh” with an entirely new front end, along with interior modifications.
Toyota Makes Engine Investments
Gary S. Vasilash
Toyota is investing, to quote Dick Cheney, “big time” in engine production in the U.S.
Honda: Seeing Too Far?
Gary S. Vasilash
Theodore Levitt, in 1960, published a paper in the Harvard Business Review titled “Marketing Myopia.” Fundamental to the piece is the question, “What market are you in?” One of the famous examples he used is the railroad industry, which was in decline at that time as a mode of personal transportation, as people were taking other alternatives.
Making More Altimas in Smyrna
Gary S. Vasilash
The Nissan plant in Smyrna, Tennessee, opened in June, 1983.
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