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Nokian: They Know Snow
Although we’re hoping that the MegaWinter of 2013-14 is behind us now (we’ve thought this before, and were smacked back into reality with 0-degree temps and a half-a-foot of snow), it has come to our attention that Nokian Tyres, a tire manufacturer ...
Blog Published: 3/19/2014
The Future of Steering (Wheels)
Will self-driving, or autonomous, vehicles mark the end of steering wheels?
Blog Published: 3/18/2014
Airless, Stylish Tire
Pneumatic tires have pretty much looked like, well, pneumatic tires since the late 19th century.
Blog Published: 9/17/2013
Four Guys Walk into a Studio. . . .
Peter DeLorenzo.
Blog Published: 6/10/2013
Building Brembo Brakes for F1
Although stories about Formula One racing typically include pictures of exotically shaped carbon fiber structures in exotic locales— --here’s something that is exotic in its own way and made of carbon, albeit not fiber in the body panel sense: ...
Blog Published: 3/21/2013
Infotainment to Explode (Not Literally)
There is evidentially an insatiable desire for more and more in-car infotainment, despite the fact that there are systems that have caused OEMs to take it on the chin when it comes to consumer reports and ratings (think: Ford). The evidence of this ...
Blog Published: 3/18/2013
A-Class Looks Good in Green
Chances are, when you think of “green” technology, your mind goes to something that has a resemblance, if not a direct connection, to something that’s a cross between granola and cardboard.
Blog Published: 3/5/2013
Google, Audi, Hyundai, Kia and Navigation Apps
One of the things that Audi cleverly did was to integrate Google Earth into its navigation system.
Blog Published: 1/3/2013
Happy New Year: Michelin Tire, No Baby
Because today is New Year’s Day (Happy New Year! by the way), and because a baby is the symbol of the day, we’d hoped to run a picture of that cute baby ad that Michelin had run, with the baby in the tire and the headline, “Because so much is riding...
Blog Published: 1/1/2013
Nexteer Invests in Michigan for EPS Production
“Rapid adaptation of electric power steering is a direct result of automakers striving to meet new fuel economy regulations, and EPS enables up to a 6% improvement along with numerous driver-assist benefits,” says Laurent Bresson, president and COO ...
Blog Published: 12/20/2012

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