One cannot overlook the importance of the customer—the customer as in the people in the market who are going to be buying the product. ArticlePublished: 10/1/2009
Bosch Rexroth (boschrexroth-us.com) makes a variety of equipment for flexible material handling, the most familiar of which are undoubtedly the structural aluminum components and associated equipment that are seemingly assembled like a Hot Wheels tr... ArticlePublished: 10/1/2009
X Prize competitor Lightning Hybrids is using off-the-shelf hydraulics to bust loose at 0-60 mph in six seconds and still get 150 mpg. ArticlePublished: 6/30/2009
The first-generation Prius went on sale in the U.S. in 2000. The second-gen appeared in October 2003. Now it is time for the third. Ask yourself this: Has any car in recent memory come so far in so short a time? ArticlePublished: 4/9/2009
There are clear changes at Ford. Sure, there are the new Mustang and the direct-injection, turbocharged Ecoboost engines. But something else is going on. And whether you're a competitor or supplier, it may affect you. ArticlePublished: 3/8/2009
Dr. Paul Moller dreams of putting thousands of his "Sky Cars" into the skies as air taxis that will whisk people door-to-door on trips of up to 900 miles at speeds up to 400 mph. As such, his idea is a potential competitor for both automakers and th... ArticlePublished: 1/1/2009