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How Hyundai Continues to Advance: The 2012 Azera
Achieving success in the market isn’t something that happens by chance. There is strategy. Commitment. And product. Hyundai is delivering on all fronts.
Article Published: 3/22/2012
Lexus GS: Four Things
The 2013 Lexus GS is the fourth generation of the vehicle. And this time it is designed and engineered to represent what Lexus group vp Mark Templin calls “The new Lexus.”
Article Published: 1/26/2012
How the Chevrolet Sonic Proves Times Have Changed @ GM
As vehicle manufacturers begin to focus on global products, small cars take on a new emphasis. And the 2012 Chevrolet Sonic is a new global car, one that is representative of GM’s new competitiveness.
Article Published: 11/10/2011
The Seventh-Generation Toyota Camry
Will there be a more significant introduction this year? In a word, “No.” After all, even last year, when it seemed as though there was nothing but bad news and badder luck, Camry was the number-one selling car in the U.S. And now it is brand new.
Article Published: 9/16/2011
Saab's Crossover: 9-4X
While the company’s financials seem to be tidal in nature (money in, money out, money in. . .), there is no question that there is solid design and engineering chops behind this new crossover for the historically Swedish marque. Incidentally: It was...
Article Published: 7/14/2011
The Check's Cleared, Now What?
Flush with cash from U.S. taxpayers, Detroit now needs to think long and hard about what's next.
Article Published: 5/20/2010
Still Swinging
Given that baseball season is now in full swing, it seems appropriate for a business book with a common baseball metaphor at its center to appear: How to Hit a Curveball: Confront and Overcome the Unexpected in Business by Scott R.
Article Published: 5/1/2010
2010 Lexus GX 460
Maybe it isn't a great time for a luxury SUV. But if you're developing one, you might as well do it well.
Article Published: 1/1/2010
Measurement Tips For The Micro
When your parts are tiny, the measurement challenge can be huge.
Article Published: 11/1/2009
About APQP
One cannot overlook the importance of the customer—the customer as in the people in the market who are going to be buying the product.
Article Published: 10/1/2009

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