Nowadays, we probably need all of the help that we can get, both physical and, yes, metaphysical.  In thinking about the conditions that vex this industry, it is probably worthwhile to take to heart the words often attributed to 20th-century American theologian Reinhold Niebuhr, part of the “Serenity Prayer”:

God grant me the serenity to
Accept the things I cannot change,
Courage to change the things I can,
And the wisdom to know the difference.

While it is certainly important to have the acceptance of not being overwhelmed by the things that are outside of our control, it is equally essential for us to have the will to take on the things that are within our capabilities—even if it means stretching ourselves.  As 19th-century poet Robert Browning put it, “A man’s reach should exceed his grasp—or what’s a heaven for?”  Dealing with the easy is insufficient, but dealing with the impossible is absurd. ...Read More

2008 Mitsubishi Lancer Evolution

2009 Kia Borrego EX 4X4

2009 Ford Flex

2009 Infinity G37x Coupe

2009 Lincoln MKS AWD

Driven Archives

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Ho, Ho, Ho!
Not sure what to get that hard-to-please Ford fan on your shopping list? Well, the folks at Ford have figured it out for you, having put together a list of the top 10 Ford-licensed gifts for the 2009 holiday season. – Read More

Common Sense Brits
The folks at Britain’s Autocar magazine asked readers if – after the prattle about cars and global warming – they felt guilty about driving their cars. Fully 90% said they do not feel any guilt, and they will consider replacing their current vehicle with one that is more efficient when the time is right – not when some government bureaucrat tells them to. – Read More

A "Hot" Sound
A recent study conducted by British luxury car insurer Hiscox asked participants to listen to the engine note of a variety of cars, from econoboxes to exotics, and then measured their responses. The result? The sound of a Maserati engine racing along evokes a primal response in women. – Read More

Upcoming Industry Events:
Carbon Fiber 2008 - Dec. 8-10
North American International Auto Show - Jan. 11-25
COMPOSITESWORLD Investment Forum Feb. 26–27
Global Automotive Conference 2009
Apr. 7-9
PMTS 2009 Apr. 28-30

“As Good As” Isn’t
Say you have a favorite ice cream.  The flavor.  The smoothness and creaminess.  The chocolate or strawberry or maple that bursts on your tongue.  The satisfaction—or guilty pleasure—that you get from a bowl.  And if you are at the point where you start thinking about calories, your  enjoyment of your favorite is somehow justified.
 ...Read More