Car Tunes
JVC Mobile Entertainment has teamed with Spin Magazine and its affiliates to create the Carstereoke.com competition. Participants can upload videos of themselves singing along with their favorite tune in their cars. No, really. And some marketing genius probably got a promotion for this stunt! – View More
Trés Chic!
France has mandated that every vehicle with four or more wheels on its roads have a reflective jacket onboard for emergencies. The requirement affects not only French citizens, but all who rent a car or drive their own vehicle into the country. The jacket has to be easily accessed, put on before leaving the vehicle, and worn day or night. – View More
Everything Old is New Again
Ford has given five universities the task of creating a Model T for the 21st century. According to the design brief, the car must accommodate at least two passengers and offer sustainability solutions, have a range of at least 125 miles, and have a target base price of $7,000. Ford gave each school $75,000. . – View More
Getting Catty
The Guild of Motoring Writers and sponsor Jaguar Cars are holding a competition to find the next batch of automotive writers. Open to British nationals aged 17 to 23, the Sir William Lyons Award 2008, which is named after Jaguar Cars’ founder, gives the winner a trophy, £1,500, two years probationary membership in the Guild of Motoring Writers, and more. – View More
The Mini Conspiracy
In yet another example of unsubtle product placement, BMW has announced that Vivendi Games has integrated the Mini Cooper S into the driving sequences of Robert Ludlum’s The Bourne Conspiracy video game. Jason Bourne uses a Cooper S in the chase sequences, though the game also features "hand-to-hand combat, evasions, and dramatic escapes." – View More |