Gary Vasilash,
Editor-in-Chief
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Aligning Capacity

“We remained focused on our plan to return the North American automotive business to profitability,” said Mark Fields, Ford’s president of the Americas, in an announcement made March 3.  Which is certainly a laudable goal.  For too long Ford has been mired in red ink.  The issue that is fundamentally at hand for the company—one that’s been chronic—is that in addition to all manner of economic pressures coming to bear on consumers (think only of the rising gas prices that have been experienced during the past 12 months), the company positioned itself to make money on the types of vehicles that aren’t selling as well as had been anticipated.  So now Fields says that Ford is working to “align our capacity and product mix to meet real customer demand.”  What does this mean? -- Read more.

Relevance Is Next To Godliness
Chevrolet joined forces with “teen sensations” and Hannah Montana cast members the Jonas Brothers to get Los Angles-area school children to be more environmentally aware through Chevy’s “Promise to Live Better!” educational campaign. (View More)

Hands Down
The European arm of Gentex commissioned a study to see if motorists had been dazzled by the lights of a following vehicle. More than half of the 3,000 participants were bothered by headlamp glare in either their interior or exterior rearview mirrors, (View More)

Home and Driver
Lincoln says its new interiors are inspired by the latest trends in contemporary home design. So what better place than the Architectural Digest Home Design Show in New York to feature keynote speaker, and Lincoln chief designer (View More)

In the Snow
Land Rover has been appointed official vehicle partner to Snowsport GB, the British Alpine Ski Team, and the British Snowboard Team. The three will be provided with a fleet of LR3s (known as Discovery 3s outside of North America) and (View More)

On the Rocks
Fancy trying your hand at some real off-road driving? You’re in luck because Land Rover is setting up a four-day and three-night off-road adventure in Moab, Utah, April 18-29. The Land Rover Moab Adventure is open to a limited (View More)

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New York International Auto Show -
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SAE World Congress - April 14-17
Auto China 2008 - April 22-28
MoldMaking Expo 2008 - April 22-24