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FEATURES BY DEPARTMENT
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| July 2004
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Nissan: How To Achieve Shift
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It wasn’t all that long ago that Nissan was down and thought to be on its way out. But the company has cleverly and aggressively done a 180 and is now providing returns that other vehicle manufacturers would undoubtedly love to achieve. Here’s part of what they did.
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Hybrid Hullabaloo
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Forget about trying to decide who was first. Ford’s Escape is not only America’s first entry in the hybrid race, it’s the first full-hybrid SUV.
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Electronic Technologies To Watch
| Diodes that convert waste heat into electricity, cheap computer chips printed like newspapers, and electro-mechanical devices that fit on the head of a pin. All of these technologies are in the works and targeted at the automobile, so you should pay attention to them now.
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Efficiency, Variety And Quality–keys At webasto
| Although some may consider sunroofs commodities, at the Webasto plant in Utting, Germany, that word is eclipsed by “variety,” “productivity,” and “quality.” Just look at the facts.
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Moving It: Tools for Handling Materials

Aluminum’s Deja Vu Defense
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Plodding along while steel blunted each of its advantages and delivered common products to automakers at lower prices, the aluminum industry must take a page from the steel industry’s playbook if it hopes to be more than the perennial “material of the future.” . |

GM Speeds Time to Market Through Blistering Fast Processors
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General Motors’ vehicle development process gets a big boost from the latest in supercomputers.
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Diagramming sentences can save your company billions
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This isn’t some sort of cryptic plea to hire hungry, unemployed English majors. Rather, a software company—with CIA ties—has developed a means by which problem identification can be performed so that actual problems can be solved before the potential of recalls enter the picture —or text, as it were.
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Reaching Planet Stylist
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ICEM claims its new concept design software can speed vehicle development by translating stylists’ sketches directly into engineering data.
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COLUMNS
Gary Vasilash - Marginal: Getting Out of Neutral
Ted Pollock - On the Management Side:
How To Handle Anger
Insight: Customer Selection: A Lost Art in the Automotive Industry
Christopher Sawyer - Dudder:
Restoring Character
William Kimberly - EuroAuto: GM’s Real-World European Fuel Cell Adventure
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