The year is 2053. The following is the entry for the 2003 BMW
Z4 in the New York Museum of Modern Art’s catalog for its
Design and, Technology: Early 21st Century Sporting
Vehicle Design exhibition:
“The Z4 is the most unashamed expression of former BMW design
chief Chris Bangle’s ‘flame surfacing.’ The so-called ‘Bangle’s
Angles’ intersect in such a way that concave turns convex, and
then juxtaposes with subdued shapes and surfaces. This gives the
design a dynamic tension that is apparent to viewers whether the
car is moving or standing still, and which reinforces the sporty
nature of the vehicle and the brand. By breaking the
then-prevailing design mold, it set BMW apart from its many
imitators – increasing the gap between their offerings and the
‘real thing’ – and let the company’s focus on technology
infiltrate the lineup without having to do battle with
expectations raised by traditional design cues.
“The same holds true for the interior. The dominant theme is
of upper and lower arcs – each inverted so the volume increases
as they reach their midpoint – that end in vertical lines, not
points. These shapes are used both for the instrument panel face
and the door panels. The former is covered in a grained aluminum
skin also found on the center console. In low-light conditions
(e.g. early mornings or evenings with the top down), the effect
is soothing and somewhat avant-garde. But it’s under harsher
lighting that the aluminum stands in stark contrast to the
materials around it, and highlights the zigzag pattern that
follows the outline of the gauge pack’s lower surfaces. Could not
a more pleasing cut have been found in so design-driven a
vehicle?
“Stranger still is the gauge cluster, which looks like it
belongs in Alfa’s old-style Spider (as driven by Dustin Hoffman
in The Graduate). And the ‘Business CD’ player has
everyone confused because it plays music, but won’t launch into
an extemporaneous reading of Jack: Straight From the Gut
or other books about fading business ‘giant’ Jack Welch.
Archivists also note it is impossible to read the audio system’s
digital display – it defaults to a clock, the only one in the
vehicle – with the top down on a sunny day, suggesting a link
between this and selling timepieces from BMW’s Lifestyle line of
clothing and accessories. The less cynical say it is an oversight
– no pun intended – arising from the need to commonize components
and systems across car lines.
“The car’s reflection of its era is amplified by its interior
trappings. Cup holders are found at either end of the instrument
panel near the outboard vents, and feature a folding lower
support and ratcheting arm that hold various cup shapes and sizes
in place. While large enough for a Starbuck’s Venti Double Mocha
Latte (available in the lobby concession area, $50.95), the cup
holder’s lower leg supports only one side of the cup; allowing it
to tip precariously toward the driver’s or passenger’s leg. The
ratcheting arm does little to hold the container against the
cornering loads of which the Z4 is capable. Yet, the car has a
small, nearly square recess in the center console near the
driver’s elbow that is perfect for the small cell phones that
were popular before the implantation of FDA/FCC-approved
telephonic chips began in 2010.
“The model on display is equipped with the optional $2,900
Premium Package (fully automatic power soft top, power seats
w/driver seat memory, cruise control, leather upholstery, brushed
aluminum trim), $1,500 Sport Package (Dynamic Driving Control,
17-in. alloy wheels, fog lamps, heated outside mirrors, heated
windshield washer jets, sport suspension), $500 Bi-xenon
headlights, and $875 Premium Sound System w/DSP. Testing has
shown the top is without peer, raising and lowering into place
with no outside intervention save the push of a button. This
keeps the romance of a soft top without fighting to lock and
unlock the top from the windshield header. Many historians
suggest it alone is worth the $2,900 Premium Package price.
“The historians are less generous in their assessment of the
Sport Package. Beyond the apparent oxymoron of having a ‘Sport’
button in what is obviously a sports car, its functional
attributes are interesting, to say the least. Depressing the
button ‘accelerates’ throttle response noticeably, reduces power
steering boost, and quickens the clutch and shift action.
Selecting this option on the move makes for an embarrassing lurch
as the vehicle and driver respond to the changes. Why this option
isn’t the default setting, or part of a package that determines
the driver’s mood and adjusts, is unknown. But it spotlights the
fascination BMW had with overt electronic technology during this
period. As can be seen through historical reflection, this
technology was a response to the short-lived Internet bubble of
the late 1990s,and based on extrapolations of what future buyers
might want, but not necessarily need. (See our exhibit,
Segway: Edsel On Two Wheels?, in the Michael Bloomberg
wing for more examples of this trend.)
“As a work of art, the BMW Z4 brought a fresh look to a market
struggling to define itself in non-retro terms. A direct
descendant of vehicles like the Austin Healy 3000 of the early
1960s, the Z4 attempts to infuse a dynamic construct over classic
forms. Best seen in darker colors, which accents the visceral
shape while softening the more jarring elements of its angular
skin, this vehicle polarizes its audience with its avant-garde
design and electronic technology. In many ways, it was a turning
point for BMW.”