This is the first car I’ve ever driven that necessitated a
training course before taking delivery. By now you’ve heard what
an “electronic marvel” the fourth generation 7 Series is,
especially its iDrive control system. Yet iDrive was just part of
the orientation process. First I had to learn how to start it.
Yes, start it.
Starting the car entails taking the electronic “key” (which
looks just like a normal car’s remote entry fob) placing it in a
receptacle on the instrument panel, and pushing it in. Then you
must put your foot on the brake and push the stop/start button
before the car comes to life. Getting into gear requires pulling
the little hockey stick-shaped shifter toward you and pushing it
up for reverse, or down for neutral or drive. More often than
not, drive. Hitting neutral normally takes the touch of a
safecracker. Putting the car in park means pressing the button at
the end of the stalk in. When the “P” in the center of the gauge
cluster lights up, you’re parked. Press the stop/start button
again, and the engine shuts off. Oh, and don’t forget to push on
the key to release it from its receptacle. It sounds complicated
– God knows it takes a lot more steps than “insert key and twist”
– but it quickly becomes second nature, though the number of
steps could be reduced.
Next there’s the multitude of adjustments available. Take the
front seats. Press the pictogram on the front arm rest – it’s a
seat divided into sections – move the knob just ahead of it, and
that section of the seat moves. If you can’t find a comfortable
position and setting in this car, you haven’t tried hard enough –
or you’ve run out of either patience or time. On hot days, press
the button with the fan icon, and cool air is forced through the
seat (there are three speeds). On cold days, press the seat heat
button and your backside is gently warmed. Should you want extra
comfort – and a strange sensation – press the lowest button and
wait a few seconds for the seat bottom to start moving. It’s like
sitting on a tilt table with each corner of the seat cushion
rising and falling in turn. Everyone who tried it laughed and
smiled when the seat started its gyrations, but no one left it on
for more than a few minutes. On a cross-country drive, however,
this motion probably would prove priceless.
Too bad the same can’t be said of the iDrive system. A large,
fluted silver knob sits on the leading edge of the climate
controlled center console (you read that right), and works in
tandem with the color LCD screen in the pod at the top of the
instrument panel. It has two main axes (front-to-back and
side-to-side) and two minor ones (right and left diagonals),
rotates, and is pushed straight down when making a selection.
Tactile feedback changes each time you change menus, or enter a
different section of a menu. For example, pulling the knob
straight back pulls up the “Entertainment” menu, which gives you
access to the sound system. Muted detents are felt as you turn
the control to the left, which takes you down the left side of
the menu through the FM, AM, and Weather bands. Turning to the
right brings you back up the menu, then across to the stations
stored in memory. Now the controller’s feedback is short and
sharp, and you move through the twelve stations one at a time.
When you find the one you want – either by counting the number of
“clicks” or looking at the screen – press the controller down to
select that station. Easy, huh?
The same holds true for the navigation menu, climate control
menu, vehicle settings menu, and so on. I found myself marveling
at how intuitive the control was – the changing feel quickly
became second nature – but found myself spending too much time
traversing menus looking for the controls I wanted to access, and
not enough time driving the car. Granted, no navigation system
out there operates quickly and easily, but changing the air
distribution or entering radio stations into memory is easier and
quicker with dedicated buttons. Which BMW must have realized as
it left some of the climate controls – not to mention the
combined volume control/on-off button for the radio – on the
dash, and included a voice activation system.
Hit the voice activation button on the steering wheel and a
loud chime sounds, and a display lights up inside the circle
described by the tachometer. I found it impossible to switch
bands simply by telling the system the frequency of, say, an AM
station while the radio was set to the FM band. And telling it
something it didn’t understand – like asking for the “climate”
menu – would cause the voice to reply, very politely, “Pardon
me?” Persisting in asking it for something it doesn’t recognize
will cause the voice to rely with something like, “Your request
is unclear,” before it shuts off. (I honestly don’t know the
exact words because I was laughing too hard when it answered.)
Perhaps BMW can add some different responses. Like “Huh?” and
“Yeah, yeah, yeah” when asked to do something. Or, “Danger Will
Robinson!,” when the parking sensors mounted in the front and
rear bumpers detect an object in the “red zone” near the car.
Levity might help the 7 Series for the simple reason that, in
terms of dynamics, this is one fine vehicle, only its talents are
hidden under the oh-so-serious menus and switches. At its heart
the 745 Li is quick, sure footed, capable, has a wicked exhaust
note under hard acceleration, and can handle rough surfaces
without punishing the passengers. Unfortunately, it’s saddled
with too much…stuff, and possesses a multi-step
Microsoft-like menu system when it needs an interface designed by
Apple. The styling is unique, and so forceful that the car fairly
screams, “Out of my way. I am a captain of industry!”
Unfortunately, all of the electronics guarantee that the captain
is too busy with administration, and less occupied with steering
the ship.