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The Rich Are Different


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19. August 2014

Thomas Keller is the man who established The French Laundry restaurant in Yountville, California. Even though it has been in operation since 1994, Chef Keller’s creation is as difficult to get in today as it was back in the day.

Keller’s culinary skills are well acknowledged. Here he is at work:

On August 15, 2014 during the Pebble Beach Concours d’Elegance, the world’s premier celebration of the automobile, renowned Chef Thomas Keller was among the first exclusive owners to take delivery of the all-new BMW i8, a revolutionary plug-in hybrid sports vehicle, at the BMW Villa in Pebble Beach, CA.

What’s interesting to note, is that Keller, in the picture, is working at a dinner hosted by BMW last week during the Pebble Beach Concours d ’Elegance in Carmel, California.

What’s even more interesting to note is that Keller was performing his artistry in relation to his becoming one of the first people to get delivery of the BMW i8 plug-in hybrid sports car:

On August 15, 2014 during the Pebble Beach Concours d’Elegance, the world’s premier celebration of the automobile, renowned Chef Thomas Keller was among the first exclusive owners to take delivery of the all-new BMW i8, a revolutionary plug-in hybrid sports vehicle, at the BMW Villa in Pebble Beach, CA.

Others receiving the car in this first batch in the U.S. includes Roger Penske, chairman of Penske Corp., Penske Automotive Group, and Team Penske, and Tony Fadel, founder and CEO of Nest, which Google purchased earlier this year for $3.2-billion.

Even though the i8—which is a carbon-fiber-intensive vehicle that accelerates from 0 to 60 mph in 4.2 seconds, has a governed top speed of 4.2 seconds, and which also is rated at 76 MPGe—has an MSRP of merely* $135,700, clearly the list of those receiving the cars is as difficult to get on as an 8 pm reservation on a Friday night at The French Laundry.

 

*Relatively speaking, that is.

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