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Autofield Blog

Rolls-Royce to Launch New Substantial Apparition


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28. January 2013

Primarily because we are taken with the word in the middle of a particular quote, we’re bringing the fact that Rolls-Royce will be unveiling a new model at the Geneva Motor Show on March 5, which is expected to be available for well-heeled customers by the fourth quarter.

To wit:

“Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars.

Superlatives.

Rolls Royce Wraith

Müller-Ötvös continued, “Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama.

Another word we like:

Bombastic.

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