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Autofield Blog

Design, He Said


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6. June 2013

While gaming isn’t something that we ordinarily write about, despite the fact that there is tremendous popularity among the professional automotive community in “driving” virtual cars on some of the most challenging (virtual) road courses in the world or in the world of Grand Theft Auto (and we might as well note for the two or three of you who don’t know, “Grand Theft Auto V” will drop in September, something released at the COMPUTEX fair in Taipei caught our attention as it has to do with BMW. And, yes, it is related to gaming.

Grand Theft Auto V

Actually, it is a BMW subsidiary, DesignworksUSA, which was hired by ASRock, a manufacturer of computer motherboards, to develop a compact gaming PC.

And they developed the M8. It’s a gaming tower that can be positioned horizontally or vertically. The side panels are transparent so that the motherboard is visible. And the side panels are also magnetically attached to the case so that they can be removed to get inside the guts of the machine. The front knob features an OLED that provides information about the operating performance of the M8.

BMW PC

Speaking of the execution, Laurenz Schaffer, president of BMW Group DesignworksUSA, said, “Gaming is all about emotion and individuality. So we created a design which is very much an exaggerated mode of expression. It speaks to the gamers’ souls and offers iconic differentiation in a small gaming PC.”

Almost sounds like he’s describing a car, doesn’t it?

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