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Cadillac Style at the Course


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15. March 2012

In conducting ethnographic research during the development of the Cadillac 2013 XTS, full-size sedan, designers and engineers spent time, among other places, at country clubs.

And a finding, which probably isn’t terribly surprising, given the venue, is that people at country clubs were interested in having the ability to accommodate more golf bags in the trunk of their vehicle.

So the people at Cadillac set about to provide it.

2013 Cadillac XTS

“We used computer simulations to model golf bags, as well as other common types of goods our customers are likely to transport,” said XTS chief engineer Sheri Hickok. “That also includes cases of bottled water, luggage, groceries and more. Just as we did with the rest of the XTS, we spent a lot of time maximizing every inch of storage space.”

They came up with a package that handles four passengers and provides 18-cubic-feet of cargo volume in the trunk. The vehicle has a wheelbase of 111.7 inches, is 202 inches long, 72.9 inches wide, and 59.1 inches high.

CadillacXTSGolfClubs01.jpg

They proved the ability of the trunk to swallow clubs during the Cadillac Championship at the Doral Golf Resort and Spa in Miami, where four bags full of Callaway clubs where fitted into the trunk of an XTS. Ryan Hershberger, group golf sales manager at Doral Golf Resort, participated in loading the clubs. “For a sedan, the room was really impressive,” he said. “It’s really convenient to fit four sets of clubs like that with no force or wedging necessary.”

Whereas Cadillac had been concerned to have street cred with its Escalade, presumably its country club cred for the XTS.

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