Last week, Mercedes started production of the new C-Class in its factory in Bremen, Germany. The company is investing more than €1 billion in Bremen, which will be the center of competence for the C-Class. That is, Mercedes, anticipating great things for the car, will be producing it in four plants on four continents: East London, South Africa; Beijing, China; Tuscaloosa, Alabama; and Bremen.
Said Uwe Werner, Chairman of the Works Council at the Mercedes-Benz Bremen plant: "We've been making cars for 75 years in Bremen, and Mercedes-Benz cars for 35 years. I'm delighted that we are able to pass on our knowledge and expertise to our international colleagues in our role as a center of competence. We in Bremen will do all we can in terms of support and sharing of know-how to ensure that the new C-Class is produced around the world in Mercedes quality."
Shown here in front of the photo, wielding portable assembly tools at start of production in Bremen, are Markus Schäfer, member of the Divisional Board Mercedes-Benz Cars, Manufacturing and Procurement (right) and Wilfried Porth, member of the Board of Management of Daimler AG, Human Resources and Director of Labor Relations & Mercedes-Benz Vans. Presumably, that’s more of a photo op than a straight-forward production operation. (Incidentally, second left in the background is Andreas Kellermann, head of the Mercedes-Benz Bremen plant.)
The Bremen plant builds the C-Class sedan, C-Class wagon and C-Class coupé; the E-Class coupé and cabriolet; the GLK, and the SLK and SL roadsters. In 2012 the 12,700 employees in the plant produced more than 316,000 vehicles.
Speaking to the car and to the launch, Dr. Dieter Zetsche, chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars, said: "The new C-Class is setting new standards in the premium mid-range segment in a number of aspects – from design and perceived quality, driver assistance systems to lightweight construction. Just as important: We are also raising the bar in terms of production. Within just six months we will have ramped up production in four C-Class plants on four continents. With this, we are leading the way - a further milestone in our Mercedes-Benz 2020 growth strategy."