Autofield Blog

Gary S. Vasilash


Gary S. Vasilash is the founding editor of Automotive Design & Production (AD&P) magazine, a publication established in 1997 by Gardner Publications with the cooperation of the Society of Automotive Engineers (SAE). He is responsible for the editorial management and direction of the monthly magazine. Vasilash continues to write a monthly column for AD&P and contributes several stories to each issue.

Vasilash has more than 20 years of experience writing about the automotive industry, best practices and new technologies. His work has appeared in a variety of venues, ranging from The Wall Street Journal to Lightworks, a journal of contemporary art. He has made numerous presentations at a variety of venues ranging from the annual meeting of the Association for Manufacturing Technology (AMT) to the Center for Constructive alternatives at Hillsdale College.

Prior to his present position, Vasilash was editor-in-chief of both Automotive Production and Production magazines—predecessors to AD&P. He joined Cincinnati, Ohio-based Gardner Publications in 1987 as executive editor of Production magazine.

Prior to that, Vasilash had editorial positions with the Rockford Institute and the Society of Manufacturing Engineers (SME).

He earned a Bachelor of Science degree in Journalism and a Master of Arts degree from Eastern Michigan University in Ypsilanti, Michigan. He is a member of the Automotive Press Association.

A Photo for Black Friday

By: Gary S. Vasilash 28. November 2014

Seeing as how this is so-called “Black Friday” here in the U.S., we decided to share a photo of something black.

Goodyear

Yes, a tire. It is, to be specific, a Goodyear Eagle F1 Asymmetric.

Certainly is a nicer image than a mob scene at a Wal-Mart or something.

The tire, by the way, is a Summer tire, so for those of you who live in the Midwest or East, at least it is something to dream of.

GM Money for Manufacturing in Michigan

By: Gary S. Vasilash 26. November 2014

Late last week General Motors announced that it is spending some serious money for manufacturing in southeastern Michigan. Serious as in $200-million.

Of the money, the Orion Assembly Plant—where the Chevrolet Sonic and Buick Verano are produced—will get $160-million for tooling and equipment.

GM Pontiac Metal Center

The Pontiac Metal Center—which was established in 1926 as part of the Oakland Motor Car company and which presently produces parts for vehicles ranging from the Chevy Cruze to the Cadillac CTS, the Impala to the Yukon—will be receiving $40-million for new dies.

Both investments are for “a future vehicle program.”

It is worth noting that the $200-million is on top of some $575-million that General Motors has invested in the 4.3-million sq. ft. Orion Assembly and the 1.2-million sq. ft. Pontiac Metal Center since 2010.

Cathy Clegg described the latest investment as “a shot in the arm for these two terrific plants known for their teamwork an employee engagement.”

While there are no new jobs being created at the plants as a result of the announced investment, presumably the women and men who work at Orion and Pontiac are going to be having a happier Thanksgiving, knowing of the importance of their plants—to say nothing of those who are at the tooling and equipment vendors that GM will tap for sourcing.

What Some of the 1% Will Drive

By: Gary S. Vasilash 25. November 2014

Reportedly, the 1% in China control about one-third of the country’s wealth, while in the U.S. the richest of the rich handle about 40%.

Of course, given that the population of China is 1,393,783,836 and it is 322,583,006 in the U.S., there are about 14-million 1%-ers in China and a paltry 3.2-million in the U.S.

That said, it is immensely clear why last week Mercedes unveiled the Mercedes-Maybach S 600 at Auto Guangzhou 2014, then hours later at the Los Angeles Auto Show.

Mercedes-Benz auf der Guangzhou Auto Show 2014 
Mercedes-Benz at the Guangzhou Auto Show 2014

The Mercedes-Maybach S-Class is, as its name implies, based on the Mercedes S-Class, the long version of the car. That car is 524.6-cm—or 17.21-ft—long. Which is insufficient for those who really need to stretch out in a car.

The Mercedes-Maybach S-Class is 544.6-cm—or 17.87-ft—long. That’s some real estate.

Mercedes-Maybach S 600 (X 222) 2014

That acreage is taken advantage of particularly in the rear, where there are two “Executive Seats,” which means well-upholstered seats that recline to the extent that taking a snooze is a foregone conclusion.

Powering the behemoth is a V12 bi-turbo engine that produces 530 hp.

As you may recall, Mercedes offered modern Maybachs starting in 2002, but stopped building them at the end of 2012, presumably due to the fact that they sold a few thousand during that period of time.

Mercedes-Maybach S 600 (X 222) 2014

Now that the world economy, at least for some people, is back and better than ever, presumably the Mercedes-Maybach S-Class makes more sense.

As Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars, responsible for Sales & Marketing, explained, “Our new sub-brand stands for prestigious exclusivity and is aimed at particularly status-conscious customers. From China in particular, we have noted customer demand for us to offer a particularly exclusive and spacious variant of the best automobile in the world.”

If you’ve got it. . . .

Mercedes-Maybach S 600 (X 222) 2014

Scion Sustained

By: Gary S. Vasilash 24. November 2014

Scion was established in 2002. When it rolled out with the original model year 2004 xB—in California first, in June 2003, then the rest of the U.S. in early 2004—the car completely changed expectations with its boxy styling (which certainly looks somewhat less avant-garde today than it did some 10 years ago):

2004 xB

Over the years, the fortunes of the brand that was meant to be (a) a retail experiment for Toyota by having a straight-up price (remember Saturn’s no-haggle pricing) and (b) a means by which Toyota could attract a younger buyer: Chances are, if Mom or Dad is rolling in a Camry (and given the number of Camrys sold in a given year, odds are good that that might be the case), a teen or twentysomething probably wouldn’t want to opt for even a Corolla have somewhat floundered.

Presently, Scion offers five vehicles: the FR-S, iQ, xD, xB, and tC.

From January through October 2014, there is a minus mark in front of the percentage of sales for each of those cars.

And overall, Scion is off 14.8% compared to its January to October sales in 2013, and that is in a car market that is up 6.1%. (And the aforementioned Corolla’s sales are up a solid 10.3%.)

But Scion is not going to be throwing in the towel, as some speculated.

Rather, it is going on something of a product offensive.

At the LA Show last week, it revealed the iM Concept.

scion

This five-door hatch will be in dealerships in 2015.

During the iM unveiling, Scion vp Doug Murtha said, “We plan to bring three new products in three years to our showrooms, offering a variety of exciting options for current and new Scion customers.”

It would have probably been easy to phase Scion out. Realize that through October, 50,285 Scions were sold, which is about 18% of the total number of Corollas (283,764). Even the Avalon alone outsold all five Scions (55,304).

Obviously, there is long-term thinking going on at Toyota, which is certainly a laudable thing when too many car companies are thinking only of the next sales period.




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