Autofield Blog

New Head of Interior Design for Rolls

By: Gary S. Vasilash 30. September 2014

This is a photo that you probably haven’t seen:

i3 inteior 2

That’s the interior of the BMW i3. Generally you see pictures like this:

i3 exterior 1

And this:

i3 exterior

After all, for this electric vehicle, BMW tends to emphasize the fact that there is the “LifeDrive architecture concept,” which means that there is the “Life Module,” which the company points out is the “first-ever mass produced” carbon fiber reinforced plastic passenger cell, and the “Drive Module,” which consists of the 22-kWh, 450-lb., lithium-ion battery, electric drive train, MacPherson strut and five-link rear suspension, all wrapped in a 100% aluminum structure.

But at the proverbial end of the day (or for the entire drive sequence), the driver and the passenger are sitting in the interior.

The interior of the i3 was designed under the direction of Daniel Starke, who was head of BMW Interior Design, BMW i.

Which means not only the i3, but the i8:

2015 BMW i8 Pebble Beach Concours d'Elegance Edition

Yes, again the exterior is the focus. Obviously.

But as of this week, Starke is head of Interior Design for Rolls-Royce Motor Cars.


Which seems as far away from BMW i as you can imagine.

But perhaps that’s a good thing for Rolls-Royce.


Wraith Interior—check out the headliner (!)

If You Have to Ask. . .

By: Gary S. Vasilash 29. September 2014

We’ve heard from the folks at Koenigsegg regarding last week’s listing of expensive cars from Digital Trends, and it turns out that while to Koenigsegg One:1 might not have moved on the list, it actually is a bit more costly.

K One

As we’ve learned: “the actual base price of the Koenigsegg One:1 is actually 2,85 million USD before taxes and options, all of them have ended up costing over 3 million USD.”

So what is it about the car that makes it so special? How about a production program that calls for the production of six vehicles?

Or a 5.0-liter V8 that produces 1 mW of power at 7,500 rpm—as in 1,341 hp?

This is a two-seater with a high-modulus carbon fiber chassis and carbon-fiber body. The whole thing, including half a tank of gas and all of its fluids, weighs just 1,360 kg (2,998 lb.).

Oh, and it goes from 0 to 400 km/h (248.5 mph) in 20 seconds.

Seems like for approximately $3-million you can get a road-hugging rocket ship.

Top 10 Lists: Digital Trends’ “Most Expensive Cars”

By: Gary S. Vasilash 26. September 2014

Full disclosure:

1. We hadn’t heard of Digital Trends, a website that ostensibly covers all manner of gear and gadgets that have something to do with something digital in some way, before looking into top 10 lists

2. We hadn’t heard of some of the cars on this list, even those we ostensibly cover the auto industry. Guess we just don’t cover it sufficiently well at the rarified levels that Digital Trends does. So for all of you OEMs on the list, you can contact us so that we can become sufficiently familiar with your vehicles, as in dropping off the keys at our outpost here in Plymouth.

The Digital Trends “Most Expensive Cars” are, in reverse order (after all, if you started with #1, wouldn’t it be all downhill from there?):

McLaren P1

McLaren P1: the bargain of the bunch

10. McLaren P1: $1.1 million

9. Hennessey Venom GT: $1.1 million

8. Zenvo ST1: $1.2 million

7. Ferrari La Ferrari: $1.3 million

6. Pagani Huayra: $1.3 million

5. Lamborghini Reventon: $1.6 million

4. Koenigsegg One: 1: $2 million

3. Mansory Vivre: Bugatti Veyron: $3.4 million

2. W Motors Lykan Hypersport: $3.4 million

1. Lamborghini Veneno: $4 million

Does the old saw “If you have to ask how much it costs, you can’t afford it” still apply in this realm?

April is the Windiest Month

By: Gary S. Vasilash 25. September 2014

Like many auto companies, Honda is working to reduce its environmental impact. For example, it is working toward achieving a 30% reduction in CO2 emissions from its U.S. automobile product lineup by 2020, compared to 2000 levels.

But in addition to making sure that its products are more energy efficient and powered, in some cases, by non-traditional fuels (hydrogen, electricity), Honda is applying that same thinking to its manufacturing operations, like the Honda Transmission Mfg. of America plant in Russells Point, Ohio.

Wind turbines at Honda Transmission Mfg. of America

There, it has installed two GE power-producing wind turbines.

This isn’t just a green-washing stunt, whereby it is all about the look and not the result. The company calculated that the two 260-ft tall turbines, with 160-ft blades, would provide approximately 10% of the plant’s energy needs, or some 10,000-megawatt hours (MWH) of electricity annually.

The turbines were installed in January 2014. The company has released information about how well the turbines have done during the first six months of operation, and it turns out that they’ve done better than expected.

Gary Hand, vp of Honda Transmission Mfg. of America, said, “The turbines’ operation has exceeded the projections established during product development.”

The units outperformed expectations for four of the six months. In April, for example, the turbines provided 16.26% of the plant’s energy requirements.

The turbines, incidentally, are owned by ConEdison Solutions, “leading energy services company that provides competitive power supply, renewable energy, sustainability services, and cost-effective energy solutions for commercial, industrial, residential, and government customers.”

Which means that Honda isn’t off the grid. It’s just using less of it.

2014 Kia Soul!

By: Gary S. Vasilash 24. September 2014

Unquestionably, the Kia Soul! (yes, the exclamation point is part of it, signifying that of the three trim levels, base, + and !, ! is the highest) is the most-polarizing car I’ve driven.

This might seem as though that is a blinding flash of the obvious, what is completely unexpected, to me, anyway, is that there was no age grouping of those who are pro and con. The polarization was completely mixed. While you might think that the kids would be all about the car—and it is clearly positioned to appeal to them—of all the cars that I’ve had in my mother’s driveway, of all the cars that she has been unable to identify, when I drove up in the Soul, she asked, “Is that a Kia?” and I nearly fell out of the leather seat (which is part of “The Whole Shebang Package,” which just goes to show you that the people at Kia have a clever point of view about their products in an industry that is all too often mired in a sense of serious dourness). And realize that this was before the Pope rolled around in a Soul in Seoul.

2015 Soul !

One friend was all about the audio system in the vehicle (again, a person who hasn’t been in her 20s for, um, well, a while) and gave credit to the company for having colors like Solar Yellow, which I admit was useful for spotting it in a crowded parking lot but not the sort of thing that I find to be a vehicular color unless it happens to be on a school bus.

Some people did a head-shake of pity, as though they thought it was sad to see either the car or someone of my vintage in the car (let’s be frank about this: when you have an advertising campaign that’s predicated on hamsters, you’re not trying to appeal to people who probably haven’t had furry pets of that nature for decades).

One of the mistakes that I think that many people make when it comes to the Soul! is to think that this is a cheap and cheerful car. It is certainly cheerful. Especially in Solar Yellow. And to go band to the somewhat binary nature of things: it elicits more smiles per mile than most other cars do. (Of course, at the same time there are scowls as a balance.)

2015 Soul !

The base MSRP for the car is $20,300. Not inexpensive. The aforementioned Whole Shebang (which also brings HID low-beam headlights, heated steering wheel, a meter cluster with a 4.3-inch color LCD screen, and an engine immobilizer, along with the leather and HVACed front seats) adds $2,500 to the tab. And the car I had included the “Sun & Sound Package,” with such things as sun in the form of a giant sunroof and sound in the form of an impressive Infinity audio kit. That is $2,600. Add the freight and handling ($795) and you find yourself at $26,195.

Yes, $26K for a Kia.

A cute Kia.

I suppose that one way to look at this is that although it may have a certain cartoonish charm to it, it is a real car. And real car, with lots of good, real stuff, costs real money. QED.

Apparently, more than a few people understand that. This is evidenced by the fact that with other geometric cars like the Nissan Cube going away and the Scion xB not going off of all that many dealers’ lots, the Soul! is doing exceedingly well in the market.

2015 Soul !

That is, Nissan reported Cube sales through August of 2,965 units. The xB is better, at 11,254. But Kia has moved 104,777 Souls through August. For the month of August alone it delivered 15,069 Souls, which is greater than the combined number of Cubes and xBs for the year so far (14,219).

Seems like something with more than a little bit of quirkiness is just the ticket in today’s market.

The Soul! has a 164-hp engine. You are not going to win drag races with it. The window sticker is 23 city/31 highway/26 combined mpgs. You are not going to win any hypermiling events with it.

But it has presence and attitude in abundance. And you will win a response from all who see you in it.

Selected specs

Engine: 2.0-liter, DI, DOHC, I4

Horsepower: 164 @ 6,200 rpm

Torque: 151 lb-ft @ 4,000 rpm

Transmission: Six-speed automatic

Steering: Electric motor assist

Wheelbase: 101.2 in.

Length: 163 in.

Width: 70.9 in.

Height: 63 in.

Curb weight: 2,837 lb.

Coefficient of drag: 0.36

Seating capacity: 5

Passenger volume (w/sunroof) 96.8-cu-ft.

Cargo volume (rear seat up wo/luggage under tray): 24.2 cu-ft.

EPA: mpg city/highway/combined: 23/31/26 mpg

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