Autofield Blog

Cooperate and Compete


By: Gary S. Vasilash 5. August 2015

Sergio Marchionne has probably caused more automotive executives afraid to answer their phone or open their email than anyone in a long, long time.

That’s because Marchionne has been talking about some sort of tie-up with another company. Like an acquisition. And chances are he wouldn’t be the one doing the acquiring.

But even though he may be setting in motion a whole lot of eye rolls, in many regards he is absolutely right: There is too much redundancy in the industry and that can be ill-afforded by companies that are constantly walking the tightrope over a financial abyss.

Why should so many companies all develop the same parts, components, subassemblies, systems, etc., especially when, fundamentally, there isn’t a heck of a lot of discernable consumer difference between them?

That is, arguably, just waste. Or as the Japanese word has it, a word that seems more fundamentally descriptive: muda.

But maybe it doesn’t have to be an acquisition.

Maybe it just could be collaboration.

Maybe competitive companies could work together on the fundamentals and then create their distinctiveness on top of and within (e.g., tuning of everything from the suspension setup to the engine calibration) the common elements.

Renault Nissan Alliance logo

This seems to be what the Renault-Nissan Alliance and Daimler are doing.

Last week they announced COMPAS: Cooperation Manufacturing Plant Aguascalientes.

Or more plainly: the two organizations are investing $1-billion in a manufacturing plant that will produce compact premium vehicles. First there will be an Infiniti in 2017. It will be followed by a Mercedes in 2018.

MB-a_claim00_L_p_1C.pdf

Glaucio Leite, Chief Quality Officer (CQO) for COMPAS, a 24-year veteran at Daimler (his last position in Germany was overseeing the preparations for the final assembly of the next-generation E-Class at the Mercedes-Benz Sindelfingen), put his figure on some of the advantages of the approach: "By incorporating the best from both companies in terms of manufacturing and quality processes, we will produce top-quality products, maximize resources, and optimize costs at the same time. We are also making sure that both brands' quality requirements and identities are safeguarded.”

Quality.

Maximized resources

Optimized costs.

Are there any boxes they’re not checking?

Realize that they’re producing premium cars, not mainstream. Arguably, this means that the demands are much higher in terms of the expectations for the vehicles.

And yet they’re doing it.

Renault-Nissan Alliance and Daimler have been working together under a strategic cooperation agreement for five years.

Although there isn’t a whole lot of fuss made about it, it seems as though it must be effective.

Maybe some other executive(s) might go down this road with Marchionne.

 


Built in Detroit


By: Gary S. Vasilash 4. August 2015

On a recent trip to Los Angeles, while flipping through the Times, I had one of those “damn, I can’t believe I’m seeing this” moments.

It was an ad.

It was this:

Shinola

An ad for a Detroit-built product that’s on offer at a jewelry shop in Beverly Hills.

Here we are, entering the age of the Apple Watch, and smack-dab in the middle of it is an analog timekeeping device that’s out of Detroit.

Clearly, a Shinola watch is an aspirational object.

And when I sat on the plane going back to Detroit, I noticed that there were more than a few ostensible Millennials, women and men, who had Shinolas on their wrists.

The point here is not to shill for Shinola.

It is to make the point that here we are in 2015 and Detroit is being presented in not merely a good light, but a klieg light.

And it makes me wonder why the Detroit automakers don’t somehow capitalize on this, as well.

Yes, Chrysler went down this road with its 2011 Super Bowl ad with Eminem. It kept it up for a while with the likes of Ndamukong Suh and John Varvatos.

Imported

But somehow this Shinola ad does a better job of telegraphing the message: this is well-built and if you have one, it doesn’t matter if you’re in Stuttgart, Ingolstadt, Tokyo, or elsewhere, you can wear it with confidence and pride.

Shinola is based in the A. Alfred Taubman Center for Design Education in Detroit. It is a building of the College for Creative Studies. Plenty of designers who are working in Dearborn, Warren and Auburn Hills—to say nothing of Stuttgart, Ingolstadt, Tokyo, and elsewhere—studied at CCS.

That building, the Argonaut Building, was designed by the legendary Albert Kahn. It once housed the General Motors Research Laboratory.

You don’t get much more Motown than that.

And there’s Shinola. “Built in Detroit and Made to Last” is one of their slogans.

Shinola is capitalizing on Detroit. On it heritage of making stuff. On its growing reputation of a city where there is literally a rebirth of arts and culture, where arguably the word “renaissance” isn’t just appended to the name of a building. (Yes, a building that was initiated by the efforts of Henry Ford II and is now the headquarters of GM.)

Why the auto makers don’t do this is a mystery to me. They may want to resonate in New York and Los Angeles. But the people who matter there resonate with Detroit.


Brembo. Yes, We’re Talking Brakes


By: Gary S. Vasilash 3. August 2015

It’s the classic story of a tinkerer in a garage starting something and then having it go big. Really big. Internationally big. So big that even people who don’t know much about the technology know what it is. Or at least recognize it.

It’s a story that started in a small workshop outside of Bergamo, Italy, in 1961. It was called Officine Meccaniche di Sombreno.

The issue was one of securing brake discs when there weren’t many readily available with the right characteristics. That was in 1964.

By 1975, Enzo Ferrari paid a visit to the operation. And the rest is history.

Brembo.  Brakes.

Who doesn’t recognize this:

Brembo 2

Dan Sanberg is president and CEO of Brembo North America, which is headquartered in Plymouth, Michigan. About an hour-and-a-half west there’s the manufacturing facility in Homer, Michigan, where, Sanberg says, they’re manufacturing discs, calipers, and corner modules. Where they’re investing $100-million for a casting facility. Yes, that’s right: they’re going to be casting iron and aluminum in Michigan.

Brembo is all about premium braking technology. Braking systems for Ferrari, of course, but also cars like the Viper and the Corvette.

Of the company’s 7,700 employees around the world, 10% are hard at it, working on R&D.

And Sanberg points out that because this is an Italian company, aesthetics matter. Yes, there are people back in Italy who look at the calipers from the point of view of strictly their artistic appeal.

Sanberg talks about trends and development in such things as materials and applications, about the challenges and the future of braking systems on this edition of “Autoline After Hours.”

Host John McElroy, Richard Truett of Automotive News, and ask Sanberg about what has got to be the most-storied brake company on the planet (its brakes have been on vehicles—cars and motorcycles—that have won more than 300 championships since the company first went racing—Formula One racing—in ’75.

In addition to which, McElroy, Truett and I discuss a number of other subjects, including the IIHS testing of the Ford F-150, which Automotive News played an important role.

IIHS photo

(IIHS photo)

That, the calculations of fuel-cell-generated water, FCA’s earnings and much more are discussed right here:

 


 


Diesels Come to Colorado & Canyon (This Fall)


By: Gary S. Vasilash 31. July 2015

That the Chevrolet Colorado and GMC Canyon midsize trucks—which have helped increase truck sales as they proven a supplement, not a detriment, to Siliverado and Sierra sales—were going to have a diesel was known from the get-go.

2016 Chevrolet Colorado 2.8L Duramax Turbo Diesel

And now details have been revealed about the 2.8-liter Duramax four-cylinder turbo-diesel that will become available this fall in a range of vehicle configurations (Colorado: LT and Z71 Crew Cab models, with 2WD or 4WD; Canyon: SLE and SLT Crew Cab models, with 2WD or 4WD). It is priced $3,730 more than a comparably equipped 3.6-liter gasoline-powered V6 model.

The engine is SAE-certified at 181 hp (135 kW) @ 3,400 rpm and 369 lb-ft of torque (500 Nm) @ 2,000 rpm. (They’re still getting the fuel economy numbers validated; they should be good, to say the least.)

It features an iron block and an aluminum DOHC cylinder head. There are forged steel connecting rods and crankshaft. There is a variable-geometry turbocharger. The oiling circuit has a dedicated feed for the turbocharger so that there are increased pressure at the turbo and faster oil delivery.

According to General Motors, the Duramax 2.8-liter engine is the “cleanest diesel truck engine” the corporation has ever produced.

One contributing factor to the comparative cleanliness is a cooled exhaust gas exhaust gas recirculation system (EGR).

2016 GMC Canyon 2.8L Duramax turbo-diesel

Across town from GM, over at Ram, the Ram 1500 EcoDiesel—which is a full-size truck, not midsize, and which is powered by a 3.0-liter diesel that produces 240-hp and 420 lb-ft of torque and provides a remarkable 28 mpg—is proving to be a remarkable success for the truck brand, as they’re working toward the diesel accounting for as much as 20% of the sales volume of the Ram 1500, which is showing steady sales increases month after month.

GM is probably hoping that it will do at least as well with the Duramax.


The Automotive Future Is Closer: Mirai Is Available for Order


By: Gary S. Vasilash 30. July 2015

The digital order book (i.e., you go through a website) for the hydrogen-fueled Toyota Mirai opened last week, and if you happen to be someone who qualifies to get the car (they are not planning on making a whole lot of them initially, so they want to make sure as much as possible that there is congruence between the buyer and the vehicle), then you’re going to be getting the future of automotive transportation at a fairly aggressive price for what is undoubtedly a vehicle that costs far, far more than it is stickered for. Let’s face it: the Mirai really is rocket science that has been mass productionized, and it is hard to imagine that that’s anything but, well, inexpensive.

Mirai

The future really is now

That is, the MSRP for the sedan is $57,500. Naturally, there is a delivery charge, $835. (While not an apples-to-apples comparison, know that SpaceX charges $61.2-million for a Falcon 9 launch.)

But the Mirai price gets you a car that has an estimated 312-mile range, based on an EPA estimated 67 mpge city/highway/combined, which is more useful than a space launch.

That range, according to Toyota, makes it the electric vehicle that can travel the furthest.

(“Electric vehicle?” you wonder. “I thought it was a hydrogen-powered car.” The hydrogen is used to create electricity, which powers a 113-kW AC synchronous electric generator.)

There are plenty of benefits to early adopters that Toyota is offering, ranging from financing support to free hydrogen for 3 years (or $15,000, whichever comes first).

And the state of California might offer you a $5,000 tax credit. Assuming you live in California.

Which you will need to in order to get a Mirai.

There are currently eight dealers who handle the Mirai. Four in southern California. Four in northern.

And right now there are eight public refueling stations.

No wonder Toyota is calling the early adopters “Trailblazers.”

(To be fair, according to the California Fuel Cell Partnership, there are an additional 48 stations under development.)

When you’re going to have someone discuss your new vehicle, who better than a theoretical physicist? Here is Dr. Michio Kaku at the 2015 CES discussing the future of transportation at a Toyota event:

Mirai 2

(Cue the Thomas Dolby music)




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