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Working for a Living (Not)

When you see a book titled The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich (Crown Publishers; $19.95), you’ve got to be interested.

When you see a book titled The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich (Crown Publishers; $19.95), you’ve got to be interested. It sounds just about as good as winning the SuperBall Megazillions Lottery. But author Timothy Ferriss explains how he has accomplished just that. In an industry where some people are facing the 0-hour workweek, perhaps there is an opportunity to be found therein. Well, yes. Or sort of. It depends on whether you’re interested in creating a business that you can operate in an automated manner as you pursue the Lifestyles of the New Rich and Famous (i.e., Ferriss suggests that it is more important to have the lifestyle than the actual cash; that’s the difference between “New” and standard rich: “Living like a millionaire requires doing interesting things and not just owning enviable things.” Tell that to the guy with the Testarossa or the woman with the wardrobe full of Manolos.) You know—like selling things over the Internet. While there are some helpful nostrums in the book (e.g., “What you do is infinitely more important than how you do it. Efficiency is still important, but it is useless unless applied to the right things”, which says do what’s effective, or what matters), by and large it’s probably more useful and financially sound to keep and excel at your 40-hour-a-week job.—GSV