Lon Zaback, Ford design manager, who is responsible for the interior design of the 2010 Ford Taurus, says that one of the things that the entire design team did when developing the vehicle was to "recapture the romance." On the one hand, this is about immediate appeal. Curb appeal. They wanted to make a car that is, as he puts it, "not just competent, but beautiful. Drop-dead gorgeous." They wanted to create a car that has sex appeal, even though first and foremost, the Taurus, as Frank Davis, Ford executive director, Product Development, explains, the Taurus is Ford's "flagship sedan" a family car that is, in effect, "a second home on wheels." Just because it's functional and has a vast assortment of features* that aren't offered by cars that are in the luxury arena or are offered and come along with a significantly higher car payment (the base price for the entry SE is $25,995; the base for the top-of-the-line SHO is $37,995; both prices include $825 for destination and delivery), doesn't mean that the car can't be beautiful.
When Earl Lucas talks about the musicians he and his colleagues were listening to, there is also something of this authenticity. He points out, for example, that Anthony Hamilton has a lisp in his voice. Which is something that one might not associate with the sort of ‘audio perfection' that people might be used to.One of the characteristics of the design of the 2010 Taurus, both the interior and exterior, is authenticity. Lon Zaback talks about the process that was used to design what appear to be stitched inserts in the doors. To develop it, they took doors and wrapped them in stitched leather, then cast the doors. Then cold nickel female molds were developed, and then sprayed polyurethane was used to create the surface. Each door was done individually. There is visible roping texture and cross stitching. Zaback says that this was somewhat controversial during the development program. "Each door has its own idiosyncrasy. If you look at it, it's not perfect. It's not the ‘digital perfection' that the engineers were looking for." It, in effect, not only has the richness that would be associated with hand-stitched door inserts, but it also, in effect, shows the hand of the craftsman.
- Adaptive cruise control
- Collision warning with brake support
- Blind spot information system
- Cross traffic alert
- SecuriCode keyless entry keypad
- Voice-activated navigation with Sirius Travel Link
- SYNC with traffic, directions and information
- Multi-Contour seats with Active Motion
- Easy Fuel capless fuel filler