Fiat Auto (www.fiat.com), which has been working with Microsoft’s Automotive Business Unit (www.microsoft.com/automotive) since July 2004, has launched the first product to result from this collaboration: Blue&Me, a communications and entertainment system that’s primarily based on Windows Mobile for Automotive, rather than a hardware platform. In fact, the system, which is being supplied by Magneti Marelli, that is adaptable to various cell phones, digital media players, and other mobile devices. As its name implies, the system utilizes Bluetooth for integration with the car and a mobile phone. It is a voice-activated system that also deploys steering wheel control buttons and a display on the instrument panel. There is a USB port in the glovebox of a vehicle that can be attached to MP3 readers or memory devices. The system is said to be compatible with products from a number of companies and to be designed such that upgrades are easily achieved. Future plans call for the implementation of a simple navigation system. The system will be available on Fiat, Lancia, and Alfa Romeo vehicles the second quarter of ’06. None of these vehicles, however, are available in the U.S.