Continental Corp
Microsoft's In-Car Audio Approach

Microsoft (www.microsoft.com; Redmond, WA) is working with automotive audio head unit suppliers to incorporate its new PlaysForSure standard.

Microsoft (www.microsoft.com; Redmond, WA) is working with automotive audio head unit suppliers to incorporate its new PlaysForSure standard. PlaysForSure was introduced by Microsoft as a way to ensure that Windows-based devices from disparate makers talk seamlessly to each other. With that in place any certified portable audio player can be connected via a cable and operated by using the head unit's controls. Unlike vehicle systems that have been deployed for iPods, this solution would cover a lot of different players. Peter Wengert, group manager, sales & marketing for Microsoft's Automotive Business Unit, says the company is working with Alpine and Pioneer to implement the standard. But right now the only company openly displaying a connection solution is SSI America (www.ssiamerica.com; Lynbrook, NY).—KEW