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Michael O’Brien, vice president of Product and Corporate Planning, Hyundai Motor America, points out that when most OEMs do a midcycle refresh of a vehicle, it is along the lines of changing the gearshift knob, adding a color, changing out some of the interior fabrics . . .
So for about reason number 38 as to why Hyundai is atypical in the industry—and which is contributing to its relentless rise determined by all manner of metrics, be they from J.D. Power or as regards sales numbers—is evidenced by the 2013 Genesis Coupe. “It has a completely new front end,” O’Brien says, adding that it is far from the norm “for a manufacturer to reinvest in sheet metal.” Yes, completely different tools are required for molding the fascia, creating a new hood, producing the new grille, and installing new headlights, LED daytime running lights, and fog lights.
Around back the changes aren’t as extensive, although they are visually striking: there is LED illumination and a new contour.
Inside, the changes are extensive. The instrument panel is new. The steering wheel is new. There is a new electroluminescent gauge cluster.
And they haven’t forgotten to make changes under the hood. There is a new 3.8-liter DOHC V6 engine with gasoline direct injection that produces 348 hp @ 6,400 rpm and 295 –lb-ft of torque @ 5,300 rpm—on premium fuel, although there is anti-knock tech that allows the engine to be fueled with regular. To help assure that the driver doesn’t miss out on the more visceral aspect of the engine, they’ve added an intake sound induction pipe that snakes into the cabin so that the power is heard as well as felt (the top speed—electronically limited—is 149 mph).
In addition to which, the automatic transmission for the Genesis Coupe is an eight-speed.
Refreshed? Yes, and then some.—GSV