|
|
While it seems as though things are rather bleak in
Which some of you might consider analogous to whistling past a graveyard.
But if we look to the not-too-distant past, it is clear that
substantial changes can be made, pronto, if there is a
willingness to throw out the old thinking that seems to be
entrenched in some of the offices in
I started thinking about this when I saw the news that the
government of Portugal and the conglomerate known as the “Renault
Nissan Alliance” were joining in a partnership to promote
zero-emissions vehicles in that country. (I must confess that
part of this noticing of the news was predicated on my having
been in
In 1999, Nissan looked like it was done. Failing. Ready for
the proverbial scrap heap of history. Renault, which was in
significantly better shape, invested $5-billion in the firm. And
thus the
But Nissan is, to use a cliché that may begin to not being a
cliché if there is a proliferation of electric vehicles, running
on all cylinders. While it may not be a huge player in the
Much of the credit for the change in fortunes goes to Carlos Ghosn, the president and CEO of Renault and the president and CEO of Nissan. He revolutionized Nissan’s status quo by doing such things as (1) establishing stretch goals; (2) listening to the people who are responsible for achieving those stretch goals; (3) making sure that the goals were accomplished. (They are now working on “Renault Commitment 2009,” which is targeted at making it the most profitable European mass manufacturing company.)
Ghosn’s undertakings have shown remarkable results. Yet they are little more than common-sense practices—at least common sense from the point of view of someone not mired down in the politics, practices, and procedures that are characteristic of Detroit, conditions that make it about as quick-moving as Washington, DC.
In 1999, it seemed as though the lights were going to go off at Nissan. Now they are getting ready to electrify transportation.
Can




